Like most small business owners you are probably dealing with limited resources to market your business. In today’s world you have to find ways to connect with your customers, other business owners and vendors in a professional, yet cost effective way. Using Facebook could be just what the doctor ordered. Here are a few tips to help you leverage the power of the most popular social network in the world.
Be Interactive
The best thing about Facebook is that it is interactive. You can connect with your customers and anyone else who is interested in what you do. If you want to show off where you are in the world, you can take a picture of your storefront and put that as your profile picture. Take pictures of your displays, or your employees offering great service to customers. If customers can see what you do, it will make them want to come check out what the excitement is all about.
Start A Contest On Facebook
Have a contest where if you can spot your company van on the streets then that customer wins a prize. It could be as simple as a hat, or a prize package with free tickets to events and other places around town. Contests are great because it can get you a wide reach around town. It will also create a buzz around your brand that can draw people back to your Facebook page and get customers talking.
Cross Promote With Other Small Businesses
Liking other local businesses can allow for cross promotion and exposure for everyone. Your business could be liked by customers who might not have reached you otherwise. Other companies will be grateful that you are offering them exposure as well. Banding together with other small businesses can also allow for sharing of resources down the line if it makes sense.
If you are a small business owner, you really need to consider getting on board with the social media revolution. It will save you money on marketing costs and will allow you to get to know your customers a little better. They will take pride in being your customer and will hopefully pass the word on to others. Better yet, these ideas are easy to implement and don’t have to cost your business a lot of time or money.
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